Summary 1 Essay Example | Topics and Well Written Essays - 250 words

Summary 1 - Essay Example-up owners can do so by purchase competitors products, posing as an interested node with the aim of analyzing customer cargon and sales strategies of the competitor, and speaking to managers/leaders at an on-site visit, who are likely to brag about the companys past and successes (Martin 1).Outshine the competition-use knowledge gained from analyzing the industry to implement effective and efficient products and services that limit competitors trade appeal for example, secure lucrative contracts, and create easy to use websites. The fundamental goal is to take competitors out of the picture (Martin 1).Focus on customer service- the effectiveness of this hinges on assembling a resourceful, motivated team, which comprises of people who share the owners passion and vision for the company. Start-ups must(prenominal) aim to create pleasant customer service experience, as this will help attract and retain new customers (Martin 1-2).Create quiet opportunities- it is crucial for start-ups to stay under their competitors radar, as overexposure might make trigger a fight for market shares by competitors for example, competitors might offer lower prices (Martin 2).Maintain your lead- in order to do so, owners of start-ups must consistently provide quality services and products while simultaneously remaining proactive in the execution of the companys strategies. They should preempt future technological innovations, customers expectations among other things (Martin